Cold water can be dangerous – even deadly. Learn how to stay safe in and around cold water.

Cold shock is the body’s natural response to cold water submersion. Cold shock causes a sudden change in breathing, heart rate, and blood pressure

Why is cold shock dangerous?

• The involuntary gasping or hyperventilating can lead to drowning if water is inhaled.
• The spike in heart rate and blood pressure can cause heart failure or stroke for vulnerable populations.
• Cold shock itself can cause immediate panic, impairing judgement.

Be prepared:

• Always wear a life jacket in and around the water.
• Know the water temperature before you go near the water.
• Dress for water temperature, not air temperature.